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Products, from the rooftop to you

DRONE delivery service, Wing, is continuing to create a list of firsts – and they continue doing it in Logan.

The Google-backed service last week launched a service from the rooftop of one of its shopping centre partners, Grand Plaza in Browns Plains.

Win has this year delivered 50,000 parcels since launching its world-first technology in a small pod of Logan suburbs.

By perching a delivery launching pad from the top of the centre, it is able to service businesses from inside, including Boost Juice, ShushiHub, Chatime and Terry White Chemmart.

Goods are put in a pouch and sent directly to homes and businesses in southeast Queensland. 

Wing has been piloting deliveries from the rooftop of Grand Plaza since mid-August, and in that time has delivered 2500 parcels to customers in Regents Park, Heritage Park, Park Ridge, Browns Plains, Marsden, Crestmead, and Berrinba.

The service will soon expand to more customers and offer delivery from other businesses located at the centre.

The introduction of this new delivery model follows expansion of the service earlier this year, with Wing now offering delivery to 19 suburbs in Logan with a combined population of more than 110,000 people. 

“We’re delighted to explore this new model of delivery with Vicinity Centres,” Wing’s Jesse Suskin said.

“For the first time, we are co-locating our drones with businesses at their premises, rather than local businesses having to co-locate their goods with us at our delivery facility.

“With the increase in consumers’ desire for convenience and speed, on-demand drone delivery can help address the costly last-mile delivery challenge, reduce road congestion and emissions, and create new economic opportunities for businesses by utilising their existing retail space as logistics hubs and fulfillment centres.”

Wing would now be looking at ways to expand the service across the network of shopping centres owned by Vicinity Centres.

Vicinity innovation officer Justin Mills said retailers could unlock the value of their physical store to optimise omnichannel retail.

“The retail industry is changing, and Vicinity is employing a test and learn approach in areas critical to the role of Australian shopping centres in the future,” he said.

“We believe the partnership with Wing will be an important component of our overall distribution and fulfillment strategy and support our new growth strategy.”

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