Aged care provider Infinite Care, which is locally based at Cornubia, has launched a campaign aimed to empower aged care staff to help change perceptions of residential aged care.
The campaign, titled We Make Aged Care Great, is designed to be catchy and prompt conversation and ignite curiosity.
Infinite Care is taking the campaign a step further, welcoming other aged care providers to join them to help promote aged care as a place that attracts workers who genuinely care about the positive difference they make to residents’ days.
Part of the campaign includes highlighting the real faces of aged care in a “Humans of Infinite” display on their website.
“Putting the real faces to the frontline of aged care, and sharing the reasons they have come to work, and stay working, in aged care,” managing director Chris Stride said.
“In an industry more heavily impacted by Covid and lockdowns than any other, one that is struggling across the board to secure a consistent and stable workforce, and one that endured a recent royal commission and heavy public scrutiny as a result, Infinite Care feel it is important to change public narrative in the sector.
“Aged care workers are there for the love of the residents and those who stay in such a challenging industry are there for the right reasons.”
Last Friday, there was a rally-style launch at Infinite Care.
Outdoor banners and merchandise for staff to wear and use out in the community will also help spread awareness.
“We hope that many will join us to share the good news stories and change the perception of our sector and the important role that aged care providers play in supporting the community,” Mr Stride said.
