More than just a salon

BORN Pretty began as a home studio with a mission to provide a safe haven for women, especially those escaping difficult life circumstances, such as domestic violence.
Founded by a woman inspired by her own experiences, the salon was created to be a supportive, empowering space free from the toxicity often found in traditional salons.
This unique approach quickly gained attention, leading to the expansion into a larger shop in 2021.
Today, Born Pretty is run by a team of six, all dedicated to enhancing women’s lives through professional care and community support.
In addition to its core mission, Born Pretty is committed to environmental sustainability.
The salon uses 100% biodegradable cups, recycles all glass and plastic bottles, and exclusively uses eco-friendly hair care products, including the KINESSENCES range, which is free from harmful chemicals and animal-derived ingredients.
The salon is deeply involved in the local community, regularly donating to local sports teams, schools, and groups.
They also offer discounted haircuts for children at childcare centers and provide free services to individuals in need, such as cancer patients.
Born Pretty embodies a commitment to both empowering women and making a positive impact on the environment and community.