Billboards across Queensland will be taken over by ANZAC Day reminders as part of a national partnership between the Returned Services League (RSL) and Outdoor Media Association (OMA).
Now in its fourth year, the ANZAC Day partnership will see the RSL’s campaign creative broadcast across the nationwide Outdoor media network of OMA members.
The 2023 ANZAC Day campaign, That’s the ANZAC spirit, connects the importance of the day and reasons we commemorate – encouraging all Australians to honour the ANZACs and all those who followed in their footsteps by attending ANZAC Day services and keeping alive the values of endurance, courage, ingenuity, humour, and mateship – values that have come to be known as the ANZAC spirit.
RSL Queensland State President Major General Stephen Day DSC AM said OMA’s ongoing support and partnership helped ensure Australians across the country were reminded to embrace the ANZAC spirit in their day-to-day lives.
“It is fitting to see the ANZAC values of mateship and ingenuity shown through the continued commitment of OMA to supporting our cause,” MAJGEN Day said.
“We are proud to bring this message to all Australians with the help of the OMA and its members, and remind the community that the legacy of our ANZACs lives on in us all.
“The campaign urges all Australians to honour the contribution of our service personnel by attending commemorative events and Dawn Services being held across the country at RSL Sub Branches and local cenotaphs.”
ANZAC Day, April 25, marks the moment of the Gallipoli landings in 1915 and recognises the contribution of the 1.5 million service personnel who have served our country in all wars, conflicts, and peacekeeping operations then and since.
