As 2021 draws to a close, we at MyCity Logan are reflecting upon our first full year.
We’ve done everything we set out to achieve, and so much more.
We won an award as Logan’s best media organisation, increased our digital readership, and made many friends along the way.
Thanks to you, our readers, we know that our newspapers are being – on average – 97% consumed. That means at least 9700 newspapers are finding their way into the lounge rooms, kitchen tables and television cabinets of Logan residents.
We know that you are the ultimate judge of our performance, and we’re grateful for your feedback, best wishes, and encouragement as we have established ourselves as your trusted source of weekly news.
We’ve grown in size, and we have a great team who bring your local newspaper to you each week.
To the businesses who rely on our pages for support, we thank you too. You trusted us, and you’re telling us we’ve formed a successful partnership. Again, it’s something of which we’re extremely proud.
The coming year will have its challenges for our communities. Whatever they are, we’re ready to share your stories.
Just last week, interesting research showed that 64.5% of respondents via Facebook considered a printed copy of the local newspaper an essential service to their communities.
It was the primary reason MyCity Logan was born. As multinationals stole your newspaper from you, we were determined to bring it back.
Furthermore in the Deakin University survey, 48% of respondents said that if they ever did read a local newspaper, they preferred to do so in print, compared to online (33%) or via social media (13%).
The survey sought the views of 400 Facebook users who did not read a newspaper, about the role of local news within their communities.
Kirsty Hess, who led the research, said the fact that social media users examined in the survey also indicate a preference for print is especially profound.
To you, our readers, we at MyCity Logan wish you a happy, safe and prosperous time with family and friends through the festive season. Our next edition will be January 18.