RHETORIC alone will not sell Logan to the rest of the world as a tourism destination.
First, there are other things – the grunt work – which must be done, and the resources must be there to do it.
There is the laborious task of uniting tourism operators so they embrace a task that will be a long-term mission.
There is a process of identifying all areas on the city that not only are appealing to guests, but to us as locals.
While we love living where we do, it must be acknowledged that locals are our strongest ambassadors.
We are the ones who will be inviting – with considerable pride – our relatives, our friends and our colleagues to visit the region in safe knowledge that it will be a great experience.
If there are so many hidden secrets in Logan, let’s not talk about them like they’re some veiled experiment. Rather, let’s open the door for locals to explore their own backyard with pride.
We need not only to have experienced the great things in our backyard. We need to be talking about them with the same enthusiasm as those employed to sell our city.
A natural spin-off is that we’ll tell those we know. We’ll be the greatest selling tool of our city.
The campaign must start at home.
