In a world where comfort and style often seem mutually exclusive, Taeghan Madden, the driving force and creator of Mad House Mums (MHM) Apparel Brand, is changing the game for breastfeeding mothers everywhere.
With her innovative invisible zip design, she aims to make breastfeeding a comfortable, practical, and stylish experience.
Taeghan’s journey began in 2020 when she welcomed her first baby, Rowdy John, into the world, six weeks premature.
The unexpected arrival left her unprepared for the challenges of breastfeeding. Spending countless hours in the NICU, she realised the significance of nurturing her baby boy through breastfeeding and embraced the journey wholeheartedly.
Fueled by the desire to make her breastfeeding experience as seamless as possible, Taeghan embarked on a mission to find clothing that matched her criteria – stylish, comfortable, and easy for nursing.
Determined to fill this void, Taeghan founded Mad House Mums Apparel Brand, which aims to provide nursing mothers with a range of clothing that not only facilitates breastfeeding but also makes them feel empowered and confident.
“I absolutely love being a Mum and I love breastfeeding, but I don’t want to have to dress in horrible, uncomfortable, restricted clothing,” she said.
The brand focuses on fashion-forward, functional, and, most importantly, comfortable nursing wear.
The highlight of MHM’s collection is the ingenious invisible zip design, discreetly integrated into each piece to allow easy access for nursing while keeping the overall appearance chic and contemporary.
Taeghan envisions expanding the Mad House Mums brand, reaching out to even more mothers worldwide, and making a positive impact on their breastfeeding experiences.
