By Logan Chamber of Commerce president Arwen McGregor
In a recent social media post, the Logan Chamber of Commerce was asked why we didn’t rebrand as Brisbane South / Southside Brisbane or some variation thereof, but always including Brisbane in our name.
Their reasoning was that Brisbane was a better brand and we would attract more members if we aligned with a Brisbane brand. They then cited a number of businesses in Logan that use South Brisbane or Brisbane in their company descriptions.
The Logan Chamber of Commerce started life as the North Albert Chamber of Commerce, and changed its name to the Logan Chamber of Commerce in 1979, to align with the creation of the Logan Shire. So for 46 years, we have been proudly branded as Logan – because that is where we are!
However, let’s hear it from Logan businesses themselves. In our recent Logan Business Distinction Awards, we ask the question – Why Choose Logan for your business? – and this is what they had to say.
‘Choosing Logan City wasn’t just strategic—it was deeply aligned with our values. We’re proud to be part of a community that leads with heart and continues to grow with purpose.’
‘Some people may think of Logan City as an area they don’t know much about or may even have a negative perception of. However, those who truly understand Logan know that it is one of the most vibrant, dynamic, and rapidly growing communities in Queensland.’
‘Beyond the social fabric, Logan’s affordability makes it an ideal location for new and growing businesses. Compared to other areas within Greater Brisbane, Logan provides more accessible opportunities for entrepreneurs to invest, create, and thrive. This has been crucial for us in building our business from the ground up, allowing us to reinvest and grow sustainably. ‘
‘Economically, Logan allows small businesses like ours to grow with the support of locals who truly value authenticity and loyalty. Socially, it’s one of the most inclusive, diverse regions in Queensland — a perfect match for our culture of care and acceptance. And at its core, Logan has a powerful sense of community. Our clients aren’t just customers — they’re friends, neighbours, and often family.’
‘We didn’t choose Logan as a convenience. We chose it as a commitment—to equity, to culture, and to creative change led from the ground up.’
‘Our family lives in Logan, our children go to school here, and we are part of the same communities we serve. Most importantly, Logan shares our mission—to support those who are “on the ground” doing the real work. We’ve consistently felt that Logan supports us, believes in us, and amplifies our efforts, and that sense of shared purpose is why we’re proud to call it home.’
‘I choose Logan because it’s home. It’s where we feel safe, where we return to, and where our roots run deep. Logan is more than just a place, it’s a community that embraces diversity, resilience, and connection. It’s where stories are shared, support is offered, and people come together through both challenges and triumphs. For us, Logan isn’t just where we live, it’s where we belong, and where we’re committed to giving back.’
This is why the Logan Chamber of Commerce will stay with Brand Logan and continue to support, nurture, and encourage all business owners, entrepreneurs large and small. We are a community that is working together to be the best we can be.
