Logan success story, clothing brand LSKD, isn’t all about profits.
Through the month of June, the locally-born brand developed a “Rep with Pride” range which was designed to support Pride Month.
A portion of money raised from sale of the new range – $5000 – was donated to Wear it Purple, an organisation which helps foster supportive, safe, empowering and inclusive environments for rainbow young people.
The range was designed by members of LSKD’s own LGBTQAI+ community.
The brand’s founder Jason Daniel sales had been so successful, the company would re-stock some of the Pride styles year-round.
“Awareness of diversity and inclusion isn’t something that should be celebrated in just one month of the year, it’s year-round,” Mr Daniel said.
“To do so, we will re-stock some of our best-selling Pride styles year-round with proceeds continually donated to our friends at Wear it Purple.”
The photo shoot above was taken at Daisy Hill in an old unused squash court, where the team was allowed to create the mural in the background.
The shoot included some well-known local faces, including The Voice finalist Siala Robson, model Zoe Creed and Tik Tok star Nathaniel Taplin.
