In this edition of Logan Legends, we crunch the numbers with Susan De La Rue of DeBoss Business Solutions—a bookkeeping business proving that success isn’t just about counting dollars, but making every dollar count. With over 40 years of experience and a reputation built on trust, Susan is the steady hand guiding Logan businesses from financial fog to crystal clarity.
What do most people misunderstand about bookkeeping—and what’s something you wish every business owner knew?
The belief that bookkeeping is just data entry or balancing the books – a back-office task to be done once a quarter, before tax time or when they’re going for a loan. What they don’t realise is that good bookkeeping is proactive, not reactive. It’s the foundation of every strong business decision.
I wish every business owner knew that accurate, timely bookkeeping isn’t just about compliance – it’s about clarity, control, and confidence. That there is no such thing as a stupid question, and that there is no harm in asking for professional help. When your numbers are in order, you’re empowered to make decisions that support growth, cashflow and peace of mind.
DeBoss Business Solutions has built a strong local presence—what’s been the biggest driver of your growth so far?
The biggest driver of growth has been trust – both earned and nurtured. I’ve built long-term relationships by showing up consistently, doing what I say I will do, and genuinely caring about my clients’ success. Word of mouth and referrals from satisfied clients have been more powerful than any advertisement.
Bookkeeping is about more than numbers. What role do trust and relationships play in your business?
Trust is everything. Clients are entrusting me with sensitive information, hard-earned income, and the financial health of their livelihood. That’s not something I ever take lightly.
You’re often the quiet engine behind a client’s success—what’s a moment you’ve felt truly proud?
One client had years of financial disarray. I worked through 6 years of backlog, liaised with the ATO, and set up systems that finally gave them structure. When they told me they could now sleep peacefully, I was reminded why I do this—it’s not just about numbers; it’s about confidence and freedom.
“Relationships go beyond transactions”
Susan De La Rue
DeBoss Business Solutions
info@deboss.com.au
deboss.com.au • 07 3297 6176
