A new road safety campaign co-designed by young people is set to hit the roads later this year, aiming to tackle speeding in young drivers just before Schoolies.
The new slogan ‘Speeding? You’re no hero’, has been selected from concepts developed by participants of a road safety initiative designed to change the behaviour of young drivers.
Participants aged 18 to 25 years heard the perspectives of forensic crash police, a serious crash survivor and marketing experts in order to address the problem of young people speeding.
Concept testing found ‘Speeding? You’re no hero’ would have the most impact on behaviour change.
Young people, particularly young men, are over-represented in serious and fatal crashes.
